Definition: Advertising is a way for a company to communicate with its customers. Advertisements are messages sponsored by those who pay for them and are intended to inform or persuade people who see them, as defined by the Advertising Association of the UK.
Advertising is always there, but most people are unaware of it. In today’s world, advertisements employ every imaginable medium to get their message out. It accomplishes this through television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships
What Is Advertising?
The marketing industry is made up of companies that advertise, agencies that develop the advertisements, media that carries the ads, and a variety of individuals who take it the final mile to the customer or receiver. A firm needs to advertise itself and/or its products, thus it hires an advertising agency.
The agency learns everything there is to know about the brand, including any previous campaigns that have been done.
The client briefs the firm on the brand, its imagery, ideals and values behind it, target audiences, and so on. The visuals, text, layouts and themes are created by converting the ideas and concepts for use in communicating with customers. After agency approval of the ad campaign, it goes live as scheduled by the media buying function of the company.
Definitions of Advertising – Provided by American Marketing Association
The American Marketing Association considers the word advertising to be a paid form of non-personal presentation and promotion of concepts, products, and services by an identified sponsor. This definition mostly explains what advertising is and distinguishes it from other communication methods with which it is frequently conflated. Advertising is not the same as publicity.
Publicity is a type of communication in which the media largely or entirely covers it on its own, such as press releases or public relations (e.g., news conferences). Media time and space must be considered by the advertiser when utilizing mass media to deliver the advertising message to a target audience (such as broadcast or print).
The advertiser (the individual who wants to start the advertising process) is well-known in the audience’s eyes for his or her advertising efforts. Instead of informing the public about it, news spreads via word of mouth rather than a sales pitch in situations like these.
Definitions of Advertising by Prasoon Joshi and Burt Manning
The term “sponsored Internet advertising” refers to the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media in order to inform, persuade, or influence the target audience’s behavior.
Advertising is sent to a broad audience rather than one specific person. As a result, it is referred to as non-personal advertising. Advertising may give us information on the features of an iPod or a smartphone, as well as the necessity to get a cancer check-up.
The advertiser or an NGO seeking donations is the sponsor. The mass media outlets include newspapers, periodicals, radio, and TV in order to deliver the advertised message to as many people as possible.
The advertising message is designed to inform individuals about the product or persuade them to make a purchase. It might encourage people to vote for a certain candidate. The message may sometimes influence us to refrain from performing particular activities, such as drug abuse and fossil-fuel usage.